Digital Media and Analytics professional with 5+ years of experience in social media brand management across platforms like Instagram, Facebook, TikTok, Twitter, and LinkedIn.
2 years of experience in Web Development using Javascript, HTML, CSS, and Wordpress.
Proficient in data-driven marketing strategies, including SEO/SEM, social media analytics, and campaign performance measurement.
Skilled in analyzing complex datasets and translating insights into actionable strategies for project and campaign success.
Education
Bachelor of Science in Digital Media Innovation w/a Minor in Data Analytics
Texas State University, San Marcos, Texas
Relevant Digtal Media coursework:
Advanced Social Media Analytics, Advertising, Media Design, Web Design & Publishing, AI & Automation, Mobile Media Development
Relevant Data Analytics coursework:
Programming for Scientist & Engineers, Statistics for Behavioral Sciences, Coding for Web and Data Skills
Experience
Digital Strategy Intern - The Bobcat Pride Scholarship Fund
San Marcos, Texas
Represent BPSF at community events and make attendees aware of our programs and history of serving the Hays County community
Learn and Utilize Google Analytics 4 to build advanced tools based on current foundation to identify key engagement and conversions for website
Conduct monthly Social Media Analytics reports to review monthly platform performance for multimedia
Digital Marketing Specialist - The House of Metamorphosis
San Marcos, Texas
Leveraged data analytics tools to measure and optimize campaign performance, resulting in a 35% increase in audience engagement.
Created and executed multi-platform digital marketing campaigns, significantly boosting community awareness.
Increased Instagram following by 800+ through targeted advertising and strategic content placement.